I’ve been having a lovely time lately working with illustrators both near and far. Commissioning artwork can seem daunting to the uninitiated, so I thought I’d post a few lines with my top tips:
Choosing your artist
As soon as I saw her samples online, I knew that Sophie’s quirky cartoon style and subtle palette would be perfect for my website. We began with a long face-to-face meeting which was important since she’d be capturing ‘me’ – and she certainly did, even down to the earrings. I think the picture of me writing on a mountain top is probably my favourite – or perhaps the one where I’m being rained on by books. www.sophieburrows.com
I used Dave Bain, another Bristol illustrator, for my Dancing Hare logo, after I’d seen his designs for the RSPCA. Again, meeting in person over a coffee or two (breaking one of the first ‘rules’ they taught me at Oxford Brookes: keep all artwork away from anything wet) helped to work out what we were aiming for. www.davebain.com
Maria Forrester, who created my fabulous cover artwork, lives 100 miles from me and we haven’t yet met, although I feel as if I know her through the many emails we’ve exchanged. I researched artists’ portfolios long and hard before I found Maria – I wanted someone who could capture the archaeology in my story. As the montage above shows, Maria used lots of interesting textures and techniques – rubbings of fossils and coins, drawings of grasses, watercolour, acrylic paint and even clingfilm. www.mariaforrester.co.uk
Illustrators are on your side – they want to get it right just as much as you do. It’s easier if you can meet up but not vital, as long as you manage to build up a relationship, as my experience with Maria shows. I’ve worked with artists in many parts of the world and distance has never been a barrier as long as they know why you’ve chosen them and understand what you want from them.
Illustrators don’t object to making ‘tweaks’ but they’re not mind readers. This means you need to have thought long and hard about what you want before you start talking or emailing. Put it down in writing (that’s your job, after all!), attach visuals if you can: photos, scribbles, even fabric swatches, and refer to examples of their work in the style you’re asking them to replicate.
Yes, every time! It’s always important to record your agreement in writing – with dates for: delivery of roughs; deadlines for approval; delivery/approval of final artwork; agreed fee (plus the agreed fees for rejected artwork at rough stage and at final delivery, just in case). You also need to specify in writing how you’d like the artwork supplied e.g. jpeg/dimensions.
Check out http://www.theaoi.com/ for their really helpful Guide to Commissioning.
All the illustrators were very generous with their time and attention to detail and were great fun to work with. Thanks, everyone, looking forward to next time.