Great post by Frances Caballo in The Book Designer with some good tips on using a pseudonym and how to market yourself. It often makes sense to use a pen name if you want to write in a different genre, but there can be problems marketing yourself as a new name or brand, especially if you’ve already built yourself up a fan base in one genre.
Still, lots of authors manage it successfully, so I thought I’d pass this on as worth a read, in case any of you are looking for ideas.
Author of Treasure This
Originally posted on kaywriteshemretoo.wordpress.com