Using a Pen Name and How to Market Yourself

Great post by Frances Caballo in The Book Designer with some good tips on using a pseudonym and how to market yourself. It often makes sense to use a pen name if you want to write in a different genre, but there can be problems marketing yourself as a  new name or brand, especially if you’ve already built yourself up a fan base in one genre.

Still, lots of authors manage it successfully, so I thought I’d pass this on as worth a read, in case any of you are looking for ideas.

Kay Leitch
Author of  Treasure This

Originally posted on kaywriteshemretoo.wordpress.com

 

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Filed under creative writing tips, how to market yourself, Independent Publishing information, Kay Leitch, Publishing, Tips for Authors and Illustrators

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