Category Archives: Independent Publishing information

How to get your writing noticed

Publish stories on your own website/blog

thzm0mn3jlAndy Weir, author of The Martian, first published this story on his own website one chapter at a time. He’d been posting short stories and chapters of different books on-line for ten years, growing a dedicated following.  His readers asked him to produce an ebook version of The Martian to make it easier to read, and this is when the book took off. Suddenly, he had an agent, a book deal and Fox Studios making the movie. Interestingly, the author had once taken three years off work to try and sell his writing to a traditional publisher and failed.

 

Use Wattpad to find a readership

176127761Wattpad has 8 million monthly visitors and a high proportion of YA users. Writers post their books chapter by chapter, and give it away for free. But some authors see it as a price worth paying in order to find a readership. Lily Carmine’s story, The Lost Boys, clocked up 33 million readers! It was quickly snapped up by Random House.

 

 

 

Broaden your readership using social media

Try combining your words with images for sites such as Instagram, pinterest and Facebook to expose your writing to new readers. Even on sites where visual content isn’t required, images have better visibility in the news feed. I write flash fiction for pure fun and post it on Instagram/my author blog.

mobile-homes-final

 Make an ebook

stick-dogAmazon’s Kindle Direct Publishing (KDP) enables authors to independently publish their books straight to Kindle. It’s not a passport to getting your work noticed, but if your writing stays in a drawer no-one is going to read it! Producing an ebook is less expensive than making a physical book and is a good way of dipping your toe into the water to see if it sells. Tom Watson, author of the picture book Stick Dog, produced his own ebook because he felt his work was “too far out there” for a traditional publisher. It went on to gain a massive following through word of mouth. Our Electrik Inc books are all available as ebooks.

Do you have any top tips for getting your writing noticed? If so, let us know. We’d love to hear them.

Thanks for reading my blog!

Kim

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Filed under Creative Writing, creative writing tips, How to earn a living from writing, how to market yourself, Independent Publishing information, Publishing, Tips for Authors and Illustrators, Uncategorized

How to Write a Bestseller

Electrik Inc is always on the lookout for good advice that helps us hone our writing skills. I loved this Ted Talk video with literary agent, Jonny Geller, about what makes a bestseller, and what agents/publishers look for in new writers. Think about his comments when you’re editing your own work because everyone wants to sell their books and the more we get right, the better it is for our readers as well as our bank balances.

There are lots of how-to-write-a-bestseller tips, from Dean Koontz to Matthew Sparkes writing in The Telegraph on how scientists developed an app in 2014 that analysed best sellers. The findings were very interesting but guaranteed success remains elusive. And so the advice is just that: advice. Remember, what works for one author may not work for you.

I especially like how Mr Geller looks for the “space between the sentences” in any piece he reads. There is often a temptation for writers to give too much description, too much information… I’m always advising my clients to trust their readers to fill in some of the blanks themselves.

Mr Geller’s five-word sentence example is excellent too – a fun way of learning the importance of varying sentence length.

Personally, I would add story to the list. Not the plot or pacing (though they’re important too), but the story: is it strong enough to hold the reader. I always think of that in my own writing. Will the reader care enough to keep reading to find out how this story unfolds – and ends. For me, story is vital. Of course great characters, tight prose and sharp dialogue help, but if I don’t connect to the story, I lose interest. Whether I’m assessing manuscripts, reading for a publishing house or writing my own novels, I keep that in mind.

Jonny Geller also mentions how it all comes down to us, the reader. That reading “makes us better people”, that original writing is so often harder to place because publishers find original material “very hard to market”. Yes, some of us have figured that out already. 🙂

The five things Mr Geller looks for are:

The bridge: does it take us from the familiar to the new?

Voice: the unique sound of the writer, which is nothing without the next part:

Craft: writing is difficult. Amateurs and professionals alike do draft after draft to get it right. Does it have resonance? Will it reach as many people as possible, as quickly as possible?

The gap: the space between the sentences. The gap the writer leaves for the reader to inhabit.

There’s lots more. Jonny Geller has a natural style that’s easy to listen to without feeling you’re being lectured. Check it out.

KAY LEITCH   co-founder of Electrik Inccropped-electrikinc_logo3_colour1.png
Author of  Treasure This
kaywritesheretoo.wordpress.com

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What Waterstones Can Teach Writers

Don’t you just love mavericks?

Stephen Heyman writes on slate.com about how Waterstones’ fortunes changed for the better when Alexander Mamut, described by one broadsheet as: “The most powerful Oligarch you have never heard of”, bought Waterstone’s (when it had the apostrophe, but no profit) and put James Daunt in charge.

Waterstones_WDaunt was already a very successful businessman. He founded Daunt Books in Marleybone High Street in 1990 when he was just 26, and ended up running six independent book stores across London, all of which remained profitable even in difficult market conditions. The first thing Daunt did as Managing Director of Waterstones – apart from getting rid of the apostrophe – was to tear up the existing business plan for the failing book store and implement his own, rather unconventional, ideas.

He took power away from publishers and gave it back to the book sellers, promoting what he believed would sell rather than what the publishers wanted to advertise. All those “Best Seller” spots in the window of big book stores didn’t actually mean the books were best sellers. The publishers paid for those spots.

The great thing about Daunt, in my opinion, is that he’s not an accountant, a marketing executive or a PR man. He trusts the book lovers he works with. One thing he said made me laugh out loud: when he discussed his individual marketing plan and how he wanted to shake up the business he loved, he knew publishers would not be happy with his decision to cut their advertising space in his stores. “But,” he said, “we had the advantage of being bankrupt…” Talk about turning a negative into a positive!

He also gave each Waterstones almost complete autonomy over how to arrange their merchandise. So, no more homogeneity, where Waterstones in Glasgow looked exactly the same as the one in Chiswick. Each Waterstones looks different, individual, inviting. The one thing they all have in common is good books, tailored to individual local areas.

What has this got to do with writing and publishing? Everything. Rules are great when they work, and lethal when they don’t. Sometimes we’re so used to following old rules and procedures we don’t realise they’re so past their sell-by date they’re doing more harm than good. Many publishers have been following restrictive rules for a long time: pay lots of money for advertising space in shop windows (take it out of authors’ earnings) … tick. Avoid risks … tick. Ooops, not making so much money – cut authors’ earnings a bit more … tick. Watch the rise of independent author publishers…

I love that as independent publishers we are the mavericks of the publishing world. We’ve stopped trying to second guess anyone, least of all fickle publishers, and write what we want to write. We make it the best we can. Yes, we follow the rules of editing, punctuation and good grammar. Yes, of course we’re aware of the market, but we don’t let it tyrannise us. We don’t jump on band wagons for the sake of a quick buck – we don’t let the bottom line dictate what we write. Where’s the joy in that?

We can’t all be the kind of maverick James Daunt is. But we can learn from him. If you make any resolutions for 2016, make them be to trust yourself, ignore the “rules”, and write from your heart.

Kay Leitch
Author of  Treasure This
kaywritesheretoo.wordpress.com

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Filed under Children's Publishing, Creative Writing, creative writing tips, Electrik Inc, Independent Publishing information, James Daunt, Kay Leitch, kaywritesheretoo.wordpress.com, Waterstones

Using a Pen Name and How to Market Yourself

Great post by Frances Caballo in The Book Designer with some good tips on using a pseudonym and how to market yourself. It often makes sense to use a pen name if you want to write in a different genre, but there can be problems marketing yourself as a  new name or brand, especially if you’ve already built yourself up a fan base in one genre.

Still, lots of authors manage it successfully, so I thought I’d pass this on as worth a read, in case any of you are looking for ideas.

Kay Leitch
Author of  Treasure This

Originally posted on kaywriteshemretoo.wordpress.com

 

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PUBLISHING TODAY… AND TOMORROW?

PUBLISHING TODAY… AND TOMORROW?

Here are some excellent links I thought other writers/independent publishers might find interesting.

The first, from The Spectator, The Civil War For Books Where Is The Money Going   should be read by every writer whether committed to independent publishing or courting traditional publishers. It’s always good to know what tunes the devil is playing… 😉

The second, Publishing’s Digital Disruption Hasn’t Even Started, by Gareth Cuddy is an interesting comparison of the publishing industry with other creative industries that have suffered digital upheaval and where we might be heading.

Also, to add a bit of perspective, here is a link on What Authors Really Think of Publishers — some interesting facts and figures here too.

I’ll leave you to draw your own conclusions about publishing today and the big names that dominate it. Just thought these were worth sharing.

Kay Leitch is the author of Treasure This
kaywritesheretoo.wordpress.com

 

 

 

 

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Writing, Editing and Publishing

You know how sometimes you know what you want to say but then you hear someone else say it so much better than you could?

Well, that’s a convoluted way of saying I’ve found three blogs I think are worth sharing in this world of creative writing, independent publishing, traditional publishing and editing.

1) — Paula Hawkins didn’t have much success writing a variety of genres, including frothy romance stories. She wrote them to try and earn some money. A few years ago she decided to stop trying to second guess the market and decided “to try writing the kind of story she likes to read” and so she wrote The girl on The Train. And guess what? It worked. Good for her! She finally wrote what she wanted to write.

http://www.irishtimes.com/culture/books/the-gamble-that-put-girl-on-the-train-writer-at-top-of-bestseller-lists-in-under-a-month-1.2088004

2) — Toby Young, writing at The Telegraph online with the headline These days, writing isn’t a career, it’s a rich man’s hobby mentions that a survey of 2500 professional authors found their median income in 2013 was £11,000, a drop of 29% since 2005.

http://www.telegraph.co.uk/culture/books/11349865/These-days-writing-isnt-a-career.-Its-a-rich-mans-hobby.html

Most writers need another job to supplement their income (that or a private income or an understanding — and rich — spouse). Interestingly, most traditional publishers and agents only need to hold down the one job… They make their money from writers.

So, it seems to me, if you’re going to be paid what amounts to pocket money for doing what you love, and need to keep the day job anyway… then you might as well write what you want to write.

Life. Is. Too. Short.

3) — Mandy Brett at the meanjin.com.au site gives an in-depth analysis of what being an editor means to her. She demonstrates how a good editor works and why they’re so necessary if you want your book to be not only professional, but better than it would have been. And you do want that, right?

http://meanjin.com.au/editions/volume-70-number-1-2011/article/stet-by-me-thoughts-on-editing-fiction

So that’s it. Three blogs that said exactly what I wanted to say. Here’s what it boils down to:

1)   Write what you want to write.

2)   You probably won’t make much money from writing anyway (although a lot of people will make money from you), so write what you want to write.

3)   Hire a good editor; they’re worth it. But write what you want to write.

There’s a theme in there somewhere  🙂

Kay Leitch

Author of  Treasure This

Originally published at kaywritesheretoo.wordpress.com

 

 

 

 

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Interview with Kay Leitch

Check out Indie Author Land for an interview with Kay about writing Treasure This, the characters, and life in general. Here are parts of it:

Kay's debut novel.

Kay’s debut novel.
Buy here.

Treasure This is a murder mystery… whodunit… thriller kind of novel, for anyone over 10 who enjoys fast-paced stories that make you think.

I sat down at the computer one day, as you do, and an interesting first line popped onto the screen:

I swear I saw a dead body in Aunt Ellie’s garden shed…

I wrote a few pages and submitted them to my then writing group, who all said “Wow – keep it going!” So I did. I had no ideas WHERE the story was going until well into the second half, but I loved the character enough to want to know what happened to her and how she solved so many murders. I kept on writing, and I ended up with Treasure This.

Tell us about it.
Treasure This is about 12-year-old Addison, who finds a dead body one morning in her aunt and uncle’s garden shed. But by the time she drags her elder sister Caitlin and little brother Leaf down to see it, the body has disappeared and Uncle Harry and Aunt Ellie are cleaning the shed after a spill of red paint… then Harry starts burning everything.

Addy is determined to find out what’s going on in Aunt Ellie and Uncle Harry’s old Cotswold mansion. She discovers there’s another body buried under the lilac bush… and another under the holly tree… and who are the two horrible men watching the house?

Addy’s emotional journey teaches her the difference between good secrets and bad secrets, that people aren’t all bad or all good, but somewhere in between. More than anything, though, she learns to trust her instincts.

Sounds really interesting.
It’s fast-paced, so people who prefer a story to move along quickly should like it. Also, anyone who likes a bit of depth to their stories, something that’s multi-layered. The moral issues at the heart of Treasure This are meant to make you think – what would you have done?

What’s Addy like?

Addy is brave but vulnerable. Her dad is ill in hospital, and her mum is with him, which is why Addy, Caitlin and Leaf are all staying with their aunt and uncle at Roseleigh Manor.

They don’t sound very nice.
Addy loves Aunt Ellie and Uncle Harry. That’s why it’s all so awful for her. She can’t believe they’re murderers. And if they are, what will that mean to the family? When she meets the two thugs in the woods – two men who’re watching Roseleigh Mannor – she has another dilemma. Should she tell the police? What if the police dig deeper (literally!)? That would be the worst thing that could happen…

Have you written any other books that we should read next?
No, but I’m already well into writing the next one.

Tell us a bit about yourself.
akaycloseup1I like creating things. Whether it’s artwork or novels, I like the process of sitting down with a blank canvas, page or screen, and creating something worthwhile. I get a real kick when people tell me how much they loved Treasure This but I’m realistic. I don’t expect to make a million from writing, but I do know it makes me happy so I’m going to keep on doing it for as long as I can. I love writing into the early hours of the morning – it’s magical – even though I feel like a wilted flower all the next day. There’s something about writing at midnight. Nothing beats it…

… Do you have a website?

kaywritesheretoo.wordpress.com.

What about Twitter?

Sorry, I don’t tweet. I decided to put more effort into writing than into social media so I keep it manageable. Yes, I know it means fewer people will learn about Treasure This. But, you know, there are only twenty-four hours in every day. Twenty-four. And I have to work, too. So all in all, I’d rather write.

What’s next?
Next, I’ll be finishing the book I’m writing now. Would love to tell you about it but don’t want to jinx it. With luck, I’ll be back here next year telling you all about it.

We can’t wait.

Read the full interview at Indie Author Land

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